Relaunch of the global VP Bank website
For the new VP Bank website, we have created a simple, convincing user experience. Subtle animations and a generous onpage user guidance present VP Bank as a lively and contemporary brand.
Animation and interaction have different tasks depending on the user journey. We use somewhat louder animation on the home page to attract the user's attention. Deeper in the user journey, we use more subtle animations and interactions.
The new patterns as an important branding element were interpreted harmoniously for the web. Subtle animations and a discreet interaction concept round off the brand world in the digital space.
For Human Resources, we have created a playful experience that allows applicants and the Bank to get to know each other. The aim: to find out whether the candidate matches VP Bank's values - and vice versa. The inspiration for this came from a well-known dating app.
We have migrated the VP Bank website to modern technologies. We work with Vue.js components to render and animate dynamic content. The front-end components and styles are compiled using a high-performance build process and output via Drupal CMS.
