New global website for Zühlke
The redesign of the global Zühlke website demanded a lot from us. The whole range of skills was in use - from UX/UI audit to concept to prototyping, screen designs, user testing to redevelopment, Microsoft Dynamics integration and release planning.
Our Conversion Model 652 is an ideal guideline for all stakeholders. Each page should now be a maximum of 6 viewports long, the main conversion must take place within the first 5 viewports and the entire page should not contain more than 2 macro conversions per page.
In the most important viewport, the Header on Home, we have developed a discreetly animated carousel. It serves to prominently present the most important Zühlke content.
