New global website for Zühlke
![Laptop with Headphones on a coffee table.](https://cms.gridonic.ch/img/containers/s3/zuhlke/image-2.png/9054acdd9bd215bae0ab316c784078c3.webp)
The redesign of the global Zühlke website demanded a lot from us. The whole range of skills was in use - from UX/UI audit to concept to prototyping, screen designs, user testing to redevelopment, Microsoft Dynamics integration and release planning.
![](https://cms.gridonic.ch/img/containers/s3/zuhlke/gettyimages-1169342840_96.jpg/0d65b73e4f8a5c0ac6f09c76d3e2e3e4.webp)
Our Conversion Model 652 is an ideal guideline for all stakeholders. Each page should now be a maximum of 6 viewports long, the main conversion must take place within the first 5 viewports and the entire page should not contain more than 2 macro conversions per page.
In the most important viewport, the Header on Home, we have developed a discreetly animated carousel. It serves to prominently present the most important Zühlke content.
![](https://cms.gridonic.ch/img/containers/s3/zuhlke/170823_zuehlke_visana_8134.jpg/a93744bb9a84c1d87277f0006e4197a8.webp)