Campaign Website for 75th Anniversary

For the 75th anniversary, the Schweizer Berghilfe (Swiss aid program for people living in the high mountains) came up with something special. The "Berghilfe Trophy" will lead Mr. and Ms. Schweizer on a fun and exciting scavenger hunt through the picturesque Swiss mountain regions. Gamification is at the heart of the new campaign website, ensuring maximum participant involvement.

The trophy website on an iPad
  • Gamification with automated messaging mechanism
  • Clever registration process to reduce drop-off rate
  • Stunning visual presentation with moving image

Modern Design

The briefing consisted in creating a campaign page that translates the values of Schweizer Berghilfe, such as down-to-earthness and modesty, in a modern, fresh and appealing way. Over the course of several short design workshops, we designed an engaging website that combines information and interaction.

Screenshot of the trophy website

Unobstructed User Journey

Obstacles are no cause for delight - neither when you're hiking nor exploring a website. In order to achieve a high conversion of competition participants, we designed a registration process specifically for the Trophy website. It enables a participation in the competition with just a few clicks and without inconvenient user registration - a highlight!

Trophy website on an iPhone
Trophy website on an iPhone
Trophy website on an iPhone

Usability Tailored to the Target Group

Initial evaluation of analytics data has shown that our target group has a medium level of experience in dealing with digital media. We took this fact into consideration by implementing an intuitive UI with sufficiently high contrasts, ideal font size and clear visual guidance.

Berghilfe Trophy mood picture