Der Alttext

A Strong Digital Sales Channel

With the Heimat e-commerce platform, Switzerland’s only independent cigarette manufacturer wanted to build a strong, retail-independent sales channel. For this purpose, we combined the shop and the company website on a modern platform in a clear design. Users receive product and background information from the world of Heimat and can order their favorite products with just a few clicks.

Heimat on an iPad
  • More than 5,000 sessions per month
  • Checkout process optimized for conversion
  • Dynamic content targeting

Dynamic Content

Visitors to the Heimat platform have different needs and expectations. In order to provide the best possible experience for every user, the content is dynamically prepared for the active user. This ensures that all visitors can always access relevant content.

Mood Picture in the Browser
Mobile devices showing the Heimat website

Checkout Process Optimized for Conversion

The checkout process is very clear and achieves its goal in just a few steps. The purchase process, which is reduced to the essentials, leads to a positive shopping experience for the customer and reduces the bounce rate. As a consequence, shop owner Heimat is able to enjoy much higher conversion rates.

Heimat Cigarettes

Digital Branding

Home is a brand with great radiance, especially on conventional channels. Together with the Hej agency, we have made it our goal to present the brand in an impressive and sustainable way on the digital channels.

Mood picture of the Heimat webshop