InteractionFrontend EngineerDesignTechnologyContent StrategyGSAPUser FlowsDigital BrandingDrupal Headless

Zühlke Group Headless Relaunch

The Zühlke brand shines in a completely new digital guise. Headless technology with a full fluid UX setup is more than just state-of-the-art.

The basis was a classic Drupal 10 setup. We set up a new CMS headless and developed a front-end application with Vue.js and Nuxt. The new setup offers scalability, flexibility and performance.

The UX design follows our full fluid design approach: it adapts seamlessly to all screen sizes and devices, not via classic breakpoints, but using a mathematical formula to scale the content. This is complemented by animations and micro-animations that bring content to life and generate targeted attention.

The CMS is characterized by logic, flexibility and automation. Content is played out dynamically, while individual elements such as events and insights are integrated directly from Microsoft Dynamics. The LeadGen forms are also provided directly from MSD.

The content architecture is based on the brand and search principle: while the entry points are strongly oriented towards the brand, areas such as Insights, Events and Academy focus on search engine and large language model indexing.